Improving COVID-19 Vaccine Uptake in Underserved Communities: A unique partnership between DuringConsult and a Faith-Based Organization.

Client Background: The client, a faith-based organization, was awarded a grant from the Local Innovations in Vaccine Equity in Pennsylvania (LIVE PA) project, a collaboration between the Wolf Administration’s Office of Advocacy and Reform, the Department of Health and Human Services, and United Way of Pennsylvania. The grant aimed to reduce vaccine hesitancy and promote equitable vaccine distribution in the client’s community.

Challenge: Despite the LIVE PA grant funding, the client faced several challenges in promoting COVID-19 vaccinations, including vaccine hesitancy, misinformation, and lack of access to healthcare services.

DuringConsult’s Solution: DuringConsult provided strategic planning and operational solutions to help the client overcome these challenges. Our comprehensive solution included:

  1. Conducting a needs assessment to identify the specific challenges facing the client’s community and developing tailored strategies to address them.
  2. Creating a marketing plan to promote vaccine uptake among the target audience, including developing messaging and selecting effective marketing channels.
  3. Planning events with a local church to promote COVID-19 vaccinations, including coordinating logistics such as scheduling, staffing, and marketing.

Outcome: With DuringConsult’s support, the client achieved the following outcomes:

  1. Increased vaccine uptake in the community by 30% during the grant period.
  2. Successfully promoted COVID-19 vaccinations to underserved populations through targeted outreach and education efforts.
  3. Strengthened partnerships with the Department of Health, United Way of Pennsylvania, and other key stakeholders in the community.

Expertise and Success: DuringConsult’s expertise in strategic planning and operational solutions allowed us to develop a comprehensive and tailored solution for the client’s needs. Our unique approach included:

  1. Conducting a needs assessment to identify the specific challenges facing the client’s community and developing tailored strategies to address them.
  2. Developing a marketing plan that effectively communicated the benefits of the vaccine to the target audience.
  3. Coordinating logistics for events with the local church to ensure they were successful and well-attended.

Testimonial: “DuringConsult’s support was instrumental in helping us achieve our goals and objectives for promoting COVID-19 vaccinations in our community. Their unique approach and expertise allowed us to overcome the challenges we faced and make a significant impact on the health of our community.” – Faith-based organization representative

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